#Difference between snapshot and mailist how to#

If you’re now motivated to figure out how to make direct mail work for you, you’re in the right place. If you’re curious about whether direct mail can work for you, it can. Or that 75% of households usually read or scan at least some of the direct mail advertising materials they receive (Source: The Household Diary Study 2016)Īnd the attention direct mail gets makes sense when you consider the following eye-popping stat: The average household receives only TWO pieces of direct mail a day compared to 157 emails. In a world where everyone and their mother has a business and is marketing themselves online because it’s the easy thing to do, physical direct mail marketing is that bright shining beacon of light cutting through the dense fog of digital, inbound marketing – people notice physical mail.Ĭonsider that 80-90% of direct mail gets opened compared to only 20-30% of email (Source: Small Biz Trends) Why Direct Mail Marketing & Mailing Lists Work Better Than Ever While email marketing is great and should be a part of every professional’s marketing mix, dismissing direct mail marketing as an old-fashioned, outdated form of advertising is a big mistake. Buying mailing lists with dozens, even hundreds of data points is possible.Īnd while you might be thinking Yeah, that’s great but everyone uses email now. In today’s digital age, data collection is more pervasive than ever. Intelligent business owners realized they could use the data to identify those who fit their ideal customer profile and send their mailers to only those people likely to be interested in what they’re offering – saving money in marketing expenses and boosting ROI. Simply put, a mailing list is a collection of people’s addresses with the intent of sending those people coupons, special offers, and similar deals in the hope of enticing them to your store to buy your product or service.ĭirect mail was originally sent out en masse with little to no regard as to who received the mailer.īut as the ability to collect personal data improved, so did the ability to target specific audiences. Making your mailing lists work FOR you – literally.How to give your mailing lists superpowers.

7 questions to ask when buying mailing lists?.Why do mailing lists & direct mail marketing still work?.And absolutely – direct mail marketing works now, better than ever.Īccording to MarketingSherpa, when consumers want to make a purchase, 76% of them trust direct mail over digital channels.īut before you run off and buy a mailing list, you need to ask a few questions and understand what you’re buying first. The short answer is, professionals who are in the know still send out mailers, is who. Now you might be asking yourself, who the heck sends out mailers anymore? And does direct mail even work anymore? This is why worrying about whether your mailing list data is accurate, up-to-date, and reliable is the last thing you want.īecause when the data powering your mailing lists is bad, your marketing campaigns suffer, which means your business suffers. 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.Ī direct mail marketing campaign’s success depends on a number of factors: appropriate segmentation of mailing lists, marketing messaging, mail type (greeting card, postcard, yellow letter, etc.), your marketing mix, frequency of touches, and on and on it goes.Direct mail offers a 29% return on investment.Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.If they’re not part of yours, you’re likely missing out – big time. If you want to buy mailing lists to keep your marketing outreach rolling, there's a few things you need to understand first and a few critical questions to ask before you buy your next mailing list.įirst, mailing lists are without a doubt the heart of any professional’s direct mail marketing campaign.

Difference between snapshot and mailist